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Our leaders
We are issue experts who have worked at the highest levels of government and politics, including the White House and Capitol Hill, media, regulatory agencies, advocacy groups and more — paired with award-winning integrated media strategists, technologists and creative minds to craft bold, integrated campaigns that deliver impact.
PAUL MASSEY
President, Powell Tate
Global Lead of Social Impact & Sustainability, Weber Shandwick
Paul is the president of Powell Tate and global lead of Weber Shandwick’s Social Impact practice. He counsels clients on communications strategies and creative campaigns focused on complex business, policy and social issues.
ASHLEY ETIENNE
Senior Advisor
As one of the nation’s top communications strategists, Ashley has advised Presidents Obama and Biden, Vice President Harris, and Speaker Pelosi. She focuses on providing senior counsel for clients on a range of corporate reputation, public affairs and social impact issues.
Luciana Barbetta
Managing Director, Brazil
Drawing on integrated communications experience in both the private and public sector, Luciana specializes in projects that involve deep understanding and analysis of the political scenario in Brazil. Previous clients include Petrobras, ApexBrasil, Brazilian Agency for Industrial Development, Presidency of the Republic of Brazil, and the Kingdom of Saudi Arabia.
PETER CARSON
EVP, North America Corporate Affairs Lead
With a decade of experience on Capitol Hill, and over 20 years of experience in strategic communications, Peter counsels clients on corporate reputation and recovery, crisis communications, stakeholder mapping and third party advocacy, federal and state coalition building, and CEO visibility.
MEGHANN CURTIS
EVP, North America Co-lead, Public Affairs
Meghann is a former U.S. diplomat with 20 years of experience leading government, business and non-profit organizations. She previously served as COO for the Leadership Now Project, a network of thought leaders working to strengthen American democracy.
CHRIS FERGUSON
Chief Creative Officer
Chris is a writer and creative director with over 20 years of traditional and interactive marketing experience both on the agency and client side. Chris previously served as the Senior Global Creative Director at Under Armour, focused on concepts and strategy across all categories and continents.
MAUREEN GOLGA
EVP, Corporate Reputation & Issues
Maureen leads integrated marketing and communications campaigns for corporate, nonprofit and issue advocacy clients. She specializes in “localizing” global and national campaigns to drive reputation goals and in building coalitions to win issue battles.
KATE OLSEN
EVP, North America Lead, Social Impact & Sustainability
Kate specializes in developing strategies and integrated engagement campaigns that help purpose-driven clients build brands, shape meaningful conversations, attain organizational goals, strengthen relationships with key stakeholders, and advance sustainable development.
JAMES WALKER
EVP, Integrated Media Strategy,
General Manager, Weber Shandwick Baltimore
James’ client portfolio crosses public affairs, corporate, and consumer brand campaigns. He has deep experience in developing and executing integrated strategies covering paid, earned, shared and owned media strategies with clients in the US, Europe and Asia.
JENNIFER HENDRICKSON
SVP, Social Impact & Sustainability
For 15 years, Jennie has specialized in building purpose-driven brands, with a focus on education and youth engagement. She works with clients to develop and promote social impact programs, while amplifying commitments to sustainability and DE&I.
CAROLYN SOFMAN
SVP, Public Affairs
Carolyn develops and manages public affairs, integrated communications and public education campaigns. She specializes in issues management, message development, and media relations to ensure her clients’ voices are heard by policymakers, key influencers and U.S. consumers.
JOSHUA WU
SVP, Corporate and Public Affairs Lead, Analytics + Intelligence
A seasoned strategic counselor and analytics expert, Josh leads our analytics team across offices in Baltimore, Dallas, and Atlanta. His work spans industries and includes government agencies, non-profits, and advocacy groups.
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