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To build reputation in today’s fast-paced, complex world of fragmented and decentralized communications, organizations must credibly deliver value to everyone who has a stake in their business. How well a company lives up to, and is perceived to live up to, the expectations of their stakeholders is how reputation is built, strengthened and protected.
Today everything communicates and everyone can tell the same story, from journalists to self-publishing influencers. Determining what to address and what to ignore, and how to tell your story, requires strong data analytics to understand the conversation and the context – informed by the expertise of professionals with deep experience counseling corporate clients across industries and sectors. While threats to reputation are increasing, there have never been greater opportunities for businesses to contribute value and drive positive change in the world. We work with CEOs and C-suite executives to define the unique value they can offer to their stakeholders to strengthen and protect reputations.
Understand the business environment and trends
We regularly publish industry-leading thought leadership that tracks changes in the external environment in which businesses operate, the trends in business communications, and the evolving nature of the media ecosystem, all of which impact reputation.
Articulate the corporate narrative
A single articulation of a company’s strategy and unique value proposition, a corporate narrative serves as a North Star to help ensure consistency and alignment across all communications.
Build and deploy editorial content
Our editorial capability is built on a team of integrated editors, strategists, reporters, producers, writers, creators, storytellers and solvers, with decades of experience across top media brands who specialize in storytelling, content strategy development, and content creation.
Elevate executives and the C-suite
Business success often depends on the visibility of corporate leaders. We help CEOs and C-Suite executives uncover their unique value proposition and elevate their standing and authority. And in an increasingly online world, that includes their visibility on social platforms.
Drive earned media
Because decisions about the topics and stories that get covered are decided by both algorithms and editors, we use a combination of data-driven analyses and robust media relationships across our global network to determine the reporters and outlets to engage.
Latest corporate affairs insights
Sign up for Powell Tate Insights for monthly fresh takes on disruptions, innovations and impact in public affairs.