B2G

Engaging critical government stakeholders 

Our team works at the intersection of policy, government, and marketing. We know the cadence and tenor of federal legislative, regulatory and procurement processes. A bipartisan spirit of thinking and action informs all our business-to-government (B2G) marketing and communications.     

We help clients make sense of fast-moving shifts in government, politics, media, technology, and culture by unlocking insights that enable deeper understanding of the expectations and needs of key audiences—and offer pathways to integrated, creative solutions. All fueled by highly collaborative, cross-practice teams, with industry-specific expertise. 

What we do

Deep expertise in influencing government decisions 

We have a deep bench of experts providing senior counsel to influence government legislative, regulatory and procurement decisions as well as shape and elevate brand reputations within the Beltway.

Differentiate clients from their competitors by earning attention

We earn attention for clients through an “earned-first” strategy of compelling, differentiating stories that break through a crowded space to move the needle with target decision-makers.

Data-driven approach to anticipate trends and target decision-makers 

From using predictive analytics to uncover trends to enabling sales growth, we know how to translate data to look around corners and be ahead of the trend line.

Reaching niche audiences through surgical paid campaigns and stop-the-scroll creative

Our breadth of resources to execute inspired B2G campaigns include an award-winning creative department, expert paid media specialists and an in-house research team.

Contact our B2G team

Steve Bassermann

SVP, Public Affairs

Latest B2G insights