As a continuation of our July Pulse Poll, our latest Pulse on America poll examines the role of business in the 2024 U.S. elections – this time in the event of election interference, uncertainty, political violence and unrest. While this edition sharpens the earlier findings that Americans expect business leaders to “take a stand to protect democracy” and denounce political violence, it also outlines specific expectations for business leaders in the event of election interference, violence or a refusal of a candidate to concede.

A majority of U.S. adults – across party lines – want American business leaders to be engaged when it comes to protecting a free and fair election. Similarly, consumers expect businesses to publicly speak out and/or act to help stop election interference and political violence.