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Weber Shandwick’s Geopolitical Strategy & Risk Group, in partnership with KRC Research, conducted a public opinion poll in Canada, France, Germany, Japan, the United Kingdom and United States, to uncover how the public and employees across six countries expect business leaders to take action amid the war in Ukraine, as well as long-term geopolitical issues.
The survey was conducted among 1,000 adults and employees in each market between March 11-16. Key findings include:
High expectations from the public and employees are pressuring companies to engage in public diplomacy. The role of CEOs and other senior executives to use their voice during times of conflict and societal change has grown in recent years. Many people, including employees, are urging companies to act – from decisions to leave the Russian market to supporting humanitarian relief efforts – and to communicate clearly about their position and values.
For more on the research, read the report here.
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