Election Matters 2024: The art & science of polling

In this latest interview series of Election Matters 2024, Ashley Etienne, The Weber Shandwick Collective senior advisor and former communications director for Vice President Kamala Harris, moderated a conversation between Simon Rosenberg, a Democratic commentator and pollster, and author of the popular Hopium Chronicles Substack, and Brenda Gianiny, a Republican pollster and president of Axis Research, who has worked with Senate Minority Leader Mitch McConnell, former Rep. Liz Cheney and former President George W. Bush.

Ashley spoke with Simon and Brenda about how the presidential candidates are using polls to inform campaign strategy, the state of the race according to polls, and other topics.

Watch the full interview:

0:00 Introduction

2:42 Art in the science of polling 

11:29 State of the race 

19:11 Accuracy of the polls

23:36 Why the race is so close

32:00 The presidential candidates’ closing arguments

36:22 Early voting and what we’re missing

Read more from our Election Task Force for data-driven election insights, analysis, and real-time counsel on our Election Matters home page.