Reputation & narrative intelligence

Shaping resilient narratives

Narrative intelligence helps business leaders design resilient business strategies by understanding stakeholders’ opinions, needs, and motivations while recognizing how adversaries are misinforming and misleading their audiences.

Backed by data, including three years of joint R&D with the provider of leading AI models to detect manipulated media narratives, our consultants help clients anticipate stakeholder reactions by understanding their narratives: what they are saying, to whom and why.

What we do

Strategic planning 

In-depth analytics and consultation to build a strategic framework to prepare for a major event.

Example use cases  

  • Repositioning a company or executive  
  • Vetting and launching a new product or category  
  • Conditioning the environment in advance of deal negotiations  

Threat assessment 

Risk analysis spanning news media and mainstream social platforms, plus fringe social media platforms and deep web forums (Gab, Telegram, 4chan, etc.).

Example use cases  

  • Identifying risks relating to executives, companies or sectors before they reach mainstream media platforms  
  • Vetting influencers, celebrities and related marketing programs  

Issues tracker

Initial benchmark report of the narrative and stakeholder landscape, refreshed on a weekly, monthly or quarterly basis.

Example use cases  

  • Uncovering new stakeholders and monitoring their activity  
  • Identifying emerging threats  
  • Tracking changes in the public mood and polarization

Crisis response 

Counsel backed by AI to determine how threatening narratives are being propagated and response strategies for countering them.

Example use cases  

  • Quickly exposing inauthentic social media activity  
  • Identifying sources of misinformation and its impact  
  • Validating effective narratives and counternarratives

Contact our reputation & narrative intelligence team

Mike Connery

EVP, AI Strategy, Futures

James Walker

EVP, Integrated Media Strategy,
General Manager, Weber Shandwick Baltimore

Latest reputation & narrative intelligence insights