Brands have historically achieved cultural value through storytelling. But content overload, splintered attention spans, and an increasingly participatory online landscape have given rise to a dominant, more powerful cultural currency: Exchange.
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The 2025 edition of our Leading at the Intersections report series lays out trends and insights into the future of policy, culture, media and technology.
Watch the highlight videos or read the full report to find inspiration for your 2025 communications strategy.
