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The first few weeks of the second Trump administration have brought unprecedented actions felt across the federal government, the country and the world. President Trump has signed a record number of executive orders (EOs) and actions – well over 100 EOs, actions and memoranda to date – and, in collaboration with special advisor Elon Musk, pursued a radical remaking of the federal government and its workforce.
Despite statements during the campaign, the administration’s activities mirror many of the plans laid out in the Heritage Foundation’s Project 2025 roadmap. Trump loyalists have been installed in the White House and across the government, raising questions, concerns and uncertainty not just here at home but across much of the globe. The business community has largely remained quiet while navigating the risks of hot-button actions and issues and resulting legal challenges – upwards of 90 lawsuits to date.
Ahead of Trump’s March 4 address to a joint session of Congress, the following analyzes some of the most significant and sweeping developments from the first weeks of Trump 2.0, along with implications and considerations for communications as partisan politics, policy and culture converge and collide.
What’s happened
The Department of Government Efficiency (DOGE), in coordination if not under the official direction of presidential special advisor Elon Musk, has sought to remake the federal administrative state. It has acted across many agencies and departments with unprecedented speed, though not always clear legal authority or planning.
Communications implications and considerations
DOGE has introduced heightened levels of uncertainty across the federal government, as well as among contractors, regulated entities and funding/grant recipients in nearly every sector and industry, from defense/national security to housing to medical research. Organizations contracting with or receiving/pursuing funding from the government should closely monitor the latest developments, including in the president’s forthcoming budget proposal and address to Congress, and prepare for a pause or discontinuation. In preparation for such outcomes, organizations should communicate transparently and preemptively with internal and external stakeholders to the extent possible, and seek coordination and alignment with organizations similarly impacted, including through associations and coalitions.
What’s happened
The Trump administration is conducting a comprehensive review of U.S. trade policy as part of its “America First” trade policy.
Communications implications and considerations
The administration’s trade policies will require U.S. companies to plan for scenarios where imports could increase costs and disrupt supply chain operations, and to be prepared to communicate the impacts with customers, partners, suppliers and investors. In addition, companies with global operations will need to monitor how U.S. policies and actions are interpreted in political capitals around the world, including any rise in anti-U.S. sentiment, and how foreign governments may respond that could impact their own global manufacturing and supply chain operations.
What’s happened
President Trump has signed several health-related executive orders during his first month in office to repeal priorities of the previous administration. Additionally, the Senate confirmed Robert F. Kennedy Jr. (RFK Jr.) as Secretary of the Department of Health and Human Services (HHS) – and he has already revealed several key focus areas in his first week.
Communications implications and considerations
The administration’s healthcare policies point to two key priorities: 1) decreasing federal spending on healthcare and 2) focusing on root causes of chronic disease. When communicating, companies will need to find their footing within these two frames – while also reassuring the public that the science behind their treatments remains sound and their products are safe amidst growing misinformation and less communications cover from federal health agencies.
What’s happened
Communications implications and considerations
Cross-disciplinary coordination and collaboration – spanning legal, human resources, corporate affairs, investor relations, communications and other leadership – must be central to any communications engagement with internal and external stakeholders relating to the DEI EO and an organization’s DEI policies, positions, commitments and ways of working in the near- and longer-terms. Companies contracting with the federal government – as well as state governments looking to imitate the Trump administration – should be especially judicious when assessing DEI policies and positions and communicating.
What’s happened
The Trump administration has taken several key actions directed at resetting the private sector Environment, Social and Governance (ESG) agenda by loosening regulations (even the ones business is in favor of), giving power to corporate boards over investors and policing what the administration defines as “woke” programs that are not aligned to Trump’s vision for America.
Communications implications and considerations
Some stakeholders still expect business to act in the face of big, interconnected challenges like those related to energy and climate. Companies should consider scenario plans for stakeholder engagement and communications about sustainable transformation, evaluating policies, positions and practices through the lens of corporate purpose, values and longstanding commitments. Informed by tracking around the latest regulatory and policy shifts as well as developments from spring shareholder proxy season, organizations will also want to consider strategies related to efficiency, productivity, competitiveness and value creation.
What’s happened
The Trump administration has moved quickly to implement campaign promises on immigration, issuing a series of executive orders aimed at tightening border security, curbing illegal immigration, and enhancing domestic enforcement of U.S. immigration law.
Communications implications and considerations
U.S. employers – particularly those with historically high numbers of migrant laborers such as manufacturing, food processing, agriculture, construction and service sectors – should be prepared for increased immigration enforcement in the workplace and have a response plan in place. Consider internal and external stakeholder sentiment when assessing organization policies and related communications, as immigration is a polarizing issue. Companies should monitor policy and political developments closely, especially related to their values, workforce and business interests.
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The 2025 edition of our Leading at the Intersections report series lays out trends and insights into the future of policy, culture, media and technology.
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