We came up with a simple idea: Instead of trying to make the utility poles and antenna fade into the background, how about transforming them into artistic focal points that celebrate the community’s style, culture, and heritage? By flipping the script on aesthetics Verizon could empower the community to make 5G infrastructure their own and get people excited about the next generation of connectivity.

Our first opportunity to implement the 5G Arts Project came in Harrisburg, PA where a 5G pole installed outside the doors of the Susquehanna Art Museum was not a welcome addition to the streetscape when it first appeared. We led a collaboration between Verizon’s network, government affairs, and communications teams to pilot the 5G Arts Project in partnership with the museum and a young Harrisburg artist who created an exciting decorative wrap for the pole designed to bring an “espresso shot of color” to the museum entrance, according to the artist.